Start with the website, not the package

A brochure site, a busy online shop and a booking platform do not place the same demands on hosting. Before comparing plans, look at what the website actually does, how important email is, whether traffic changes during campaigns and how costly an outage would be.

Reliability is part of the product

Storage and CPU figures are easy to compare, but everyday experience also depends on backups, security controls, monitoring and support. A modest website on a well-managed platform can be a better business choice than a larger plan with little operational care.

Leave room without buying for imaginary traffic

Choose enough capacity for normal growth and make sure upgrading is straightforward. Hosting should give a business confidence to operate today while leaving a clear path for tomorrow.