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Why Legitimate Email Ends Up in Spam

Summary

Email delivery is influenced by authentication, sender reputation, message quality and recipient behaviour.

Delivery depends on more than one check

A legitimate message can still land in spam even when the mail server is working correctly. Sender reputation, SPF, DKIM and DMARC configuration, sending history and the quality of the recipient list all influence the result.

Spam complaints, inactive addresses and sudden increases in sending volume also matter. Correct authentication and a clean list of genuine recipients provide the strongest foundation for consistent delivery.

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